The emergence of blogging has proved to be an effective content based search engine optimization (SEO) technique. Effective blogging works wonder for websites by driving heavy traffic, increasing exposure and creating social media impact. Millions of internet users access and contribute to blog posts on a regular basis today. Thus, many websites have adhered to blogging to drive traffic and improve their search engine ranking. However, at times, websites are confused about the implementation procedure of a blog based SEO approach. Websites, with low quality content often fail to improve their ranking due to this reason.
Frequent blog post can differentiate the success of your website from the others. Every time a new blog is updated Google spiders visit your website. Along with frequent blog posts, it is also important that the content is fresh and informative. This will compel the readers as well as the web crawler visit your website repeatedly. An average of 5 posts in a week can be a good to start with. Ensure that all these posts contain relevant and topic-driven content which will help your website win the trust and confidence of the readers.
Apart from frequent blog posts make sure you maintain the keyword density at its maximum level. The ideal usage of the keywords should be between 5 to 20%. However, also be careful that the keywords should not obstruct the natural flow of the content and is forcefully stuffed in the content. Distribute the keywords evenly across all the elements of your website such as URLs, headers, Meta tags, title tags, image titles, image descriptions, etc. Make your titles interesting to lure the audience along with the web spiders. Maintain a moderate size of approximately 250 words for your posts. Increase the size only if you think it can be interesting enough for the reader.
Blogs are used a means of connecting to others over the Internet and it is important that the posts are interesting and simple enough to connect one human to another. Too complicated or ridiculous posts fail to attract visitors and can have a negative impact on your website ranking and reputation. Relevance, simplicity, originality and being informative are some of the primary qualities which every post should adhere to. Using all these qualities you can connect to other bloggers belonging to similar business areas as your own and achieve search engine rankings, thus high drive heavy traffic and establish your online presence simultaneously.
Article Source: http://www.articlealley.com/article_933727_62.html
About the Author: Convonix is an SEO Company India that provides customized Search Engine Marketing Strategies to help improve the Search Engine Rankings of your website. Learn more about our consultative Search Engine Optimization Services to leverage your site’s online presence.
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